From a side hustle to the real deal
Working in a full-time job but not getting 100% job satisfaction didn’t feel right, so back in 2006, I started to offer branding and website design/development services to small businesses, as a bit of a side hustle.
This seemed to take off, so much so that I reduced my full-time hours down to four days per week to deal with demand.
I later discovered my passion for photography and have been capturing eye-catching headshots and beautiful on-brand visuals since 2015.
In 2020, I took voluntary redundancy from my job at the University of Nottingham to fulfil my desire to work with a wider variety of people, brands and businesses on a full-time basis.
The rebrand
I’ve operated under a couple of different brands, I4Dzyn, Photography by Gem and Nottingham Freelance Design. However, I didn’t feel that the true extent of how I could help people was represented, so I rebranded as Stand Out Get Noticed.
Stand Out Get Noticed Ltd launched in June 2020 during the Coronavirus pandemic, and in 2024, launched a sub-brand – The People Photographer.
I realised when spotting myself on a list of attendees at Nottingham City Business Club, that “Stand Out Get Noticed” didn’t exactly say what I do (which by this point was mostly photography).
So it got me thinking – what do I do? Well, I shoot photos.
Who do I do it for? People!
So what am I? I’m a people photographer.
I know! I’ll rebrand as The People Photographer.
So in November 2024 I’ve been better known as such.
And believe me when I say – it’s been a game changer for my business.
My clients
I’m lucky enough to have not only established myself locally, but internationally too – something I’m really proud of. And I’ll travel all over the world for the right clients.
I work with a wide variety of clients from different industries, including:
- creatives
- education
- health and wellbeing
- home improvements
- financial services
- leisure and travel
- professional services
Services I offer
I am passionate about helping individuals and businesses to stand out and get noticed.
I do this by:
- identifying a brand and identity that appeals to your ideal client
- designing and developing a website that looks great, works well and generates leads
- capturing beautiful on-brand photography to tell your story
- ensuring your digital and print design looks on point
Are you being noticed?
It’s so important that you and your business are perceived in the best way possible.
So if you don’t stand out and get noticed but want to, let’s have a chat!
