The client
FDPack is a dynamic consultancy specialising in fractional Finance Director services, forward-looking financial reporting and forecasting software. Based in Nottinghamshire, they support ambitious SMEs by providing financial clarity, expert insight and smart systems to help business owners make confident decisions.
The brief
FDPack’s Marketing Consultant (The Marketing Hothouse) approached me to capture a set of brand-fulfilling images for their website, marketing collateral and LinkedIn presence. They were looking for a visual refresh that would:
- communicate their expertise and approachability
- showcase their team-led service: the people behind the numbers
- create a mix of professional headshots and behind the scenes (BTS) imagery of the team collaborating
- align with their brand styling: modern, clean, focussed on clarity
The shoot
The shoot took place at FDPack’s offices – located in Southwell, Nottinghamshire.
We focused on two main things:
Team headshots
We went for both indoor and outdoor headshots for a little variety. Given that the FDPack office is situated at The Minster Chambers, it seemed silly not to use the stunning Southwell Minster as our backdrop for some of the images.
Group shots
To show the team in action we spent some time in a cool independent local coffee shop (French Press), just down the road, and in their office.
The result
FDPack received:
- various individual professional headshots
- group photos
- a bank of relaxed BTS photographs, showing interaction, collaboration and the real-world context of their business
They’re predominantly using their images on their:
- website
- LinkedIn profiles
- client-facing proposals
- presentations
