About The People Photographer
Meet Gemma Wilks
As soon as I left my Digital Designer job in 2020 I realised I’d found my people – founders and entrepreneurs who can relate to the highs and lows of running a business. IYKYK!
I quickly made it my mission to help business owners feel more confident and less awkward in front of the camera.
You can be absolutely fantastic at what you do, but if your website and socials are filled with outdated headshots, stock images, or photos that don’t really feel like you, it becomes much harder for people to connect with your business.
That’s where I come in!
I’m not just a Photographer – I’m here to stop you hiding behind your logo, and give you everything you need to stand out and get noticed, with unapologetic confidence.
- No stiff poses
- No awkwardness
- No boring corporate-ness
Just purposeful photos that feel like you on your best day.
Hi, I'm Gemma - the face behind The People Photographer
I spend my days mooching about with a camera in one hand and my eyes searching for colourful walls, quirky window frames, hidden alleyways, and those little unexpected backdrops that make a photo instantly pop.
I’m slightly obsessed with finding places that most people would walk straight past.
But whilst I love a great backdrop, the real magic of any photo shoot is never the wall, the street, the coffee shop, or the fancy office…
…it’s the person standing in front of the camera.
And that person is usually convinced they’re awkward.
"I hate having my photo taken"
Honestly? I hear this all the time.
In fact, I’d be concerned if I didn’t.
Most business owners are not professional models – they’re accountants, coaches, therapists, consultants, bakers, designers, PTs, and service providers who would quite happily do almost anything else than stand in front of a camera.
They don’t know what to do with their hands or where to look. They think they’re going to look weird.
Totally normal.
Do these people look like they’re hating having their photo taken?
No!
My job is to make you forget you’re even on a photo shoot.
We’ll chat. We’ll walk. We’ll laugh. And I guide you every step of the way.
If you want corporate, I'm not for you
Your business deserves better than a stuffy 90s corporate vibe.
I want your photos to ooze:
- confidence
- warmth
- professionalism
- authenticity
- and I want people to get a feel for what it's like to work with you
Good photography isn’t just about looking nice. I mean, your images will look absolutely amazing, but they’ll also:
- build trust before you've even spoken
- show how approachable you are
- help people remember you
- make your business recognisable
- make showing up so much easier
A few things you should know about me
- I get excited when I find a vibrant door
- Colour features heavily in my photography style
- I can't shoot a decent photo after even one glass of prosecco
- I hate studio shoots!
- I think I'm addicted to dark chocolate with hazelnuts
EXCELLENT Based on 98 reviews Posted on Google EastwoodVBTrustindex verifies that the original source of the review is Google. Gemma was absolutely amazing. She was very professional and everyone enjoyed the shoot and the photos are fantasticPosted on Google SamanthaTrustindex verifies that the original source of the review is Google. Had yet another superb brand shoot for my new Fertility Coaching service. Gemma was so patient & took great shots once more. Highly recommend Gemma to anyone wanting a truly personalised headshot or brand shoot.Posted on Google LibahTrustindex verifies that the original source of the review is Google. Gemma did an absolutely amazing job with my brother’s graduation photos. We were in a last-minute situation because our original photographer was unwell, but Gemma still took us on and came through for us without hesitation. The photos were beautiful, perfectly captured and the quality was outstanding. She really knows how to capture natural moments and emotions and the results exceeded our expectations. We’re so grateful for her flexibility and professionalism and couldn’t recommend her enough!Posted on Google LisaTrustindex verifies that the original source of the review is Google. Really pleased with the photos from my shoot with Gemma. It was great fun too - she really put me at ease.Posted on Google NiomieTrustindex verifies that the original source of the review is Google. Truly a fabulous experience. Gemma really knows how to get the best out of her photography subjects. Our photos are fantastic! We had so much fun working with Gemma. She spent the time to work out what would be best for us; as well as getting to know the character of our business in order to produce some stunning photos. Thank you so much Gemma, we would recommend you to anyone.Posted on Google ShrutiTrustindex verifies that the original source of the review is Google. We have used Gemma for Devello Group since we started up the company in 2024. She has helped us with brand photos and also brochure and banner designs etc. We recently refreshed our brand images. Gemma made the photoshoot feel so natural. She brought plenty of ideas as to how to pose, and how to look professional but approachable, whilst making the whole team feel at ease. She has a truly creative eye and was able to capture genuine moments of our team which we proudly use across our social media and website. The high-quality photos are only an element of what you get when working with Gemma. The whole photoshoot was fun, relaxed and brought the team closer.Posted on Google SarahTrustindex verifies that the original source of the review is Google. I had a great morining with Gemma for some headshots. She took time to find locations & set up the shots to get the max out of our time slot. We had a giggle & that shines through in the photos. Thank you Gemma 😁Posted on Google SharonTrustindex verifies that the original source of the review is Google. I was a bit nervous about getting my photos taken, but I needn't have been. Gemma has a down-to-earth, easygoing approach and a great sense of humour that made me feel instantly at ease. I'm really pleased with the photos, and the whole experience has been simple and stress-free. I highly recommend Gemma.Posted on Google AlonaTrustindex verifies that the original source of the review is Google. Highly polished and professional, Gemma has a natural flair for photography. Her warm and friendly nature instantly made me feel confident and at ease in front of the camera. The whole experience was fun, quick and professional, providing me with pictures that were captured in an original way. If you need new high quality photos, I can highly recommend The People Photographer!Posted on Google ChrisTrustindex verifies that the original source of the review is Google. Gemma's been great, she really brings the human side out of the photos. I've known her for a long time, and trust her no end.
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- bounce a few ideas around
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