About The People Photographer

Meet Gemma Wilks

As soon as I left my Digital Designer job in 2020 I realised I’d found my people – founders and entrepreneurs who can relate to the highs and lows of running a business. IYKYK!

I quickly made it my mission to help business owners feel more confident and less awkward in front of the camera. 

You can be absolutely fantastic at what you do, but if your website and socials are filled with outdated headshots, stock images, or photos that don’t really feel like you, it becomes much harder for people to connect with your business.

That’s where I come in!

I’m not just a Photographer – I’m here to stop you hiding behind your logo, and give you everything you need to stand out and get noticed, with unapologetic confidence. 

Just purposeful photos that feel like you on your best day.

Personal Branding Photographer, Gemma Wilks - Nottingham

Hi, I'm Gemma - the face behind The People Photographer

I spend my days mooching about with a camera in one hand and my eyes searching for colourful walls, quirky window frames, hidden alleyways, and those little unexpected backdrops that make a photo instantly pop.

I’m slightly obsessed with finding places that most people would walk straight past.

But whilst I love a great backdrop, the real magic of any photo shoot is never the wall, the street, the coffee shop, or the fancy office…

…it’s the person standing in front of the camera.

And that person is usually convinced they’re awkward.

Gemma - The People Photographer taking photos with clients

"I hate having my photo taken"

Honestly? I hear this all the time.

In fact, I’d be concerned if I didn’t.

Most business owners are not professional models – they’re accountants, coaches, therapists, consultants, bakers, designers, PTs, and service providers who would quite happily do almost anything else than stand in front of a camera.

They don’t know what to do with their hands or where to look. They think they’re going to look weird.

Totally normal.

Do these people look like they’re hating having their photo taken? 

No!

My job is to make you forget you’re even on a photo shoot.

We’ll chat. We’ll walk. We’ll laugh. And I guide you every step of the way.

I'm always on the lookout for interesting backdrops and locations

If you want corporate, I'm not for you

Your business deserves better than a stuffy 90s corporate vibe. 

I want your photos to ooze:

Good photography isn’t just about looking nice. I mean, your images will look absolutely amazing, but they’ll also:

Gemma - The People Photographer taking photos with clients

A few things you should know about me

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EastwoodVB
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Gemma was absolutely amazing. She was very professional and everyone enjoyed the shoot and the photos are fantastic
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Samantha
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Had yet another superb brand shoot for my new Fertility Coaching service. Gemma was so patient & took great shots once more. Highly recommend Gemma to anyone wanting a truly personalised headshot or brand shoot.
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Libah
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Gemma did an absolutely amazing job with my brother’s graduation photos. We were in a last-minute situation because our original photographer was unwell, but Gemma still took us on and came through for us without hesitation. The photos were beautiful, perfectly captured and the quality was outstanding. She really knows how to capture natural moments and emotions and the results exceeded our expectations. We’re so grateful for her flexibility and professionalism and couldn’t recommend her enough!
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Lisa
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Really pleased with the photos from my shoot with Gemma. It was great fun too - she really put me at ease.
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Niomie
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Truly a fabulous experience. Gemma really knows how to get the best out of her photography subjects. Our photos are fantastic! We had so much fun working with Gemma. She spent the time to work out what would be best for us; as well as getting to know the character of our business in order to produce some stunning photos. Thank you so much Gemma, we would recommend you to anyone.
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Shruti
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We have used Gemma for Devello Group since we started up the company in 2024. She has helped us with brand photos and also brochure and banner designs etc. We recently refreshed our brand images. Gemma made the photoshoot feel so natural. She brought plenty of ideas as to how to pose, and how to look professional but approachable, whilst making the whole team feel at ease. She has a truly creative eye and was able to capture genuine moments of our team which we proudly use across our social media and website. The high-quality photos are only an element of what you get when working with Gemma. The whole photoshoot was fun, relaxed and brought the team closer.
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Sarah
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I had a great morining with Gemma for some headshots. She took time to find locations & set up the shots to get the max out of our time slot. We had a giggle & that shines through in the photos. Thank you Gemma 😁
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Sharon
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I was a bit nervous about getting my photos taken, but I needn't have been. Gemma has a down-to-earth, easygoing approach and a great sense of humour that made me feel instantly at ease. I'm really pleased with the photos, and the whole experience has been simple and stress-free. I highly recommend Gemma.
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Alona
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Highly polished and professional, Gemma has a natural flair for photography. Her warm and friendly nature instantly made me feel confident and at ease in front of the camera. The whole experience was fun, quick and professional, providing me with pictures that were captured in an original way. If you need new high quality photos, I can highly recommend The People Photographer!
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Chris
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Gemma's been great, she really brings the human side out of the photos. I've known her for a long time, and trust her no end.

Ready to create photos you actually want to share?

If you're ready for bright, natural, confidence-filled images that show off the real personality behind your business, I'd love to help.

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