I know, I know. Reaching out to a brand photographer just once can feel a little overwhelming and as much as I’d like to say, “you only have to do it once”, I would be doing you a disservice because ‘keeping it fresh’ when it comes to your brand photography is actually about ‘keeping it real’!
What am I talking about?
Picture the scene. You’ve made the decision that it’s time to take your business to the next level and you’ve invested in some brand photography to freshen up your look and make your business stand out.
Great!
The shoot is done and you’ve received your images and you’re super happy with the result. You have some amazing photographs to share across your media channels, your audience are reacting really well to it and you couldn’t be happier with the result.
Amazing!
A few months later, you’ve used all of your images. Your business has evolved so you’re offering new services and suddenly, the images you had start to feel a little ‘done’.
Hmm…
Don’t get me wrong. One brand photography shoot can produce images that last a lifetime but realistically, there will come a time when you have to repurpose the same images time and time again.
In the meantime, your business has moved on.
It’s a new season and your images were all taken in the summer. At the time they looked amazing but now it feels a little weird to be showcasing a sunny summertime vibe when it’s pouring down with rain and you’ve given up on straightening your hair because the wind is going to ruin it anyway!
But you know what? There is something you can do about it!
Instead of investing in a one time shoot, you could invest in a year round experience. Your own personal brand photographer if you like, at a very affordable (and quite honestly) shocking price!
Why you should ‘keep it fresh’ when it comes to brand photography
Well, investing in a brand photographer all year-round can bring significant returns, helping your business stay relevant, consistent, and visually appealing. Here’s why I think it’s a smart move.
Consistency is key!
Consistency is one of the most critical elements of making your brand a success. Regularly updated photography ensures that your brand’s visual identity remains aligned with your message, values, and evolving goals.
A great brand photographer can create an extensive and gorgeous collection of images that reflect your brand’s personality, which can be used across all your marketing channels, from your website to social media, and in print.
By investing in a brand photographer all year round, you can consistently update your visual content, ensuring that it never feels stale or outdated. Remember, it’s all about brand recognition and trust so make it easier for your audience to connect with you.
Seasons change
I’ve already touched on this but the truth is, while seasons change, so do marketing campaigns. Whether it’s a spring sale, a summer event, or a Christmas promotion, having fresh and super relevant brand photography is essential to capturing the essence of each season.
A brand photographer who works with you throughout the year will be able to provide you with content that resonates with your audience all year round.
Businesses evolve
Whether you’re launching new products, rebranding, or expanding your services, your brand photography should reflect these changes. A year-round relationship with a brand photographer ensures that your images keep up with your business’s growth. I mean, isn’t brand photography supposed to assist your business in growing?
It’s also important to note that by working regularly with your brand photographer, it will give them a chance to deeply understand your brand and your values and they will know exactly how to showcase that through the eye of a lens.
Build a Comprehensive Image Library
Can you imagine it? I mean, if you got excited over one shoot, imagine having literally hundreds of images to choose from. Never having to use a boring old stock image again? Sounds amazing, right?
Having a diverse and extensive image library at your disposal is a significant asset. When you invest in a brand photographer throughout the year, you gradually build a comprehensive collection of images that can be used across various platforms and campaigns.
Stay Ahead of Trends
Visual trends are always changing. What worked last year might feel outdated now. A brand photographer who knows their stuff can help keep your brand looking fresh and real.
Your brand photographer will ensure that your visual content evolves with the times, making your brand more relevant and appealing to your audience.
Are you excited yet? Good, but I haven’t finished!
Stronger Brand Storytelling
Storytelling is everything. Remember the saying, ‘Facts tell, stories sell’? It’s so true!
We know we are living in a very visual and fast paced world. Your audience wants quick and easy content and there’s no quicker or easier way to bring them into your world and share your story than high quality, fresh brand photography.
It becomes an ongoing story and your audience will be so engaged; helping you to build a stronger emotional connection with them.
Your own personal brand photographer
Last but definitely not least, imagine having your own personal brand photographer following you around when you need it. How cool would that be?
I’m guessing it would feel a little like you’re a superstar and you and I both know that’s the truth.
So, superstar, what are you waiting for?
Think it’s too expensive?
(Big red buzzer noise!) Nope! It’s actually a very affordable investment that could potentially save you thousands and that’s not to mention the possible ROI.
It’s really not a huge investment and the value is unreal. Do a little research because I’m betting, you may be surprised at how unbelievably realistic and exciting this could be for your amazing business.
Would you love your very own all-year-round Brand Photographer?
Benefit from unique story-telling images with my 12-month brand photography subscription. Sounds good, right? Let’s have a chat and see if we’d like to work together.
